The White Company’s Digital Transformation


The White Company enables customers to envisage products in their own homes by connecting in-store and online experiences. The White Company has over 25 years of experience making luxury homeware and clothing, combining high quality items with affordable prices.

he company’s mantra that the little things in life matter the most is reflected in its desire to offer personalised experiences to customers across every channel. Ensuring that each customer interaction is as detailed and as premium as its collections is paramount to The White Company’s partnership with Go Instore.


The White Company wanted to create seamless, unforgettable experiences across every channel, and allow its customers to visualise products from their homes.

Using live video to enable customers to do this encourages the customer to imagine how the product fits with their lifestyle, a truly considered purchase, something that is central to The White Company brand’s values.

Virtual consultations powered by Go Instore have become an integral part of the The White Company customer journey. The White Company is dedicated to delivering their signature in-store experience to all online customers. The White Company now offers in-house training for all new and existing jewellery consultants, in order to expertly equip all of their staff to take Go Instore calls and become Live In-Store Experts.

“At The White Company, our goal is to create a seamless, personalised shopping experience across every channel, making customers feel wonderfully welcome at every touchpoint. Expert Product Advice has enabled us to extend the personal touch our staff can provide in store to our website, without compromising our excellent levels of service. Since its introduction, we have seen 4.8–5* customer satisfaction rates and average order values increase by up to 48% as customers explore our beautiful collections and find the perfect products with the help of our instore experts.”

The White Company Digital Team

Average order value increased by up to 48%

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