To enhance their digital omni-channel experience, Pleasure-Way partnered with Go Instore and launched Go Live.



Since 1986, this family run business has been producing motor homes with families and quality at their forefront. The hand crafted, custom-fit RVs need to be seen for the quality to be believed! That’s why Pleasure-Way are using Go Instore to tour their online customers around their motor homes.

Buying such a high-ticket item without viewing it can be daunting… But Pleasure-Way have put their customers at ease by showing them all their options and answering any questions they might have, before directing them to their nearest dealership!


Pleasure-Way partnered with Go Instore and launched Go Live.

The partnership started in the depths of lockdown, in January 2021. Pleasure-Way saw live video as the perfect way to connect to their customers during a time they weren’t able to visit the showroom. But as lockdown eased, Go Instore allowed Pleasure-Way customers all over the world to receive personal, expert advice from the Rumpel family themselves! Despite being a non-transactional site, customers were keen to see and hear about the different models, before finding a dealer near them.

Pleasure-Way’s incredible marketing of their video service, from social posts, emails and their own promotional video has led to an influx of calls and a relationship with customers that Pleasure-Way could never have imagined!

“Our customers are at the heart of what we do and we wanted to provide them with the best customer experience possible. Using Go Instore has given us the opportunity to connect directly with families around the world who want to begin their Pleasure-Way adventures.”

Dean Rumpel, CEO

10 minute average talk time

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