Champions of all things best for baby, best for parents and best for environment, Natural Baby Shower wanted to revolutionise their customer experience during the pandemic.


The store was closed but new and veteran parents alike needed the guidance of the Natural Baby Shower specialists.

Now, post-pandemic, their video calls are thriving and parents are enjoying the option to shop in-store from the comfort of their own homes with specialists walking them through everything from prams to baby-grows.


Natural Baby Shower teamed up with Go Instore to connect to their digital customers.

Natural Baby Shower’s goal has always been to make baby shopping simpler. During the pandemic, they wanted to assure their customer base they were still there to help. Implementing Go Instore allowed them to provide instant live demos of products, advise parents on the best option for their baby, or book longer consultations to go through everything they need for their new arrival.

Post-lockdown, the service is thriving! More people are aware of their physical store, but online shoppers love the convenience of hopping on a quick call with a specialist to solve their queries.

Watch our THINK RETAIL Webinar below to get the in-depth Natural Baby Shower x Go Instore story.

“Customers love it! It’s giving them the experience they want and that’s what we’ve got to do. It’s very accessible, it’s very quick and this is how the world is now.”

Esma Tirla, Store Manager

4.9/5 customer satisfaction score

Book a demo and we’ll take care of the rest