Galeries Lafayette is the leading department store in France, and renowned worldwide as the undisputed expert in fashion for the past 120 years who strive to make each visit a unique experience for the shopper.
The Parisian retail store had to close its doors on March 15th, due to the restrictions in France amid rising Coronavirus cases and had no set date to reopen as usual.
The predicament of the pandemic sped up the digital transformation strategy that Galeries Lafayette had long strived to achieve. Their objective was to deliver their unique, luxury store experience, to customers around the globe.
To fulfil this ambitious plan, Galeries Lafayette sought an omnichannel shopping solution from Go Instore. Galeries Lafayette partnered with Go Instore to develop an exclusive, personal online shopping service through live video. Digital innovation like the brand had never experienced before.
There are two ways that the customer can shop; they can connect directly with one of the 36 luxury brands using Go Instore technology, or they can connect with a personal shopper who can deliver expertise about any brand or product, helping customers find their most coveted items.
Named ‘Exclusive Live Shopping’, the technology offering gives customers additional certainty about what they are buying, and trust in the personal, human associate assisting them. Moreover, via Go Instore’s shopping experience, brand representatives are able to showcase products that were previously exclusive to the flagship store, making the experience truly unique.
“Our objective is clear: making what we offer at our flagship store on Boulevard Haussmann accessible to as many people as possible, beyond its walls. With Exclusive Live Shopping, we are taking a new step towards the unique experience that we wish to offer our clients.”