Skip to main content

Join us for an exciting discussion on how retailers are bringing the showroom to customers’ living rooms and how they have adapted to support the bicycle boom of 2020 remotely.  


Think Retail with Go Instore looks to industry leaders to explore all things digital and retail.


As people were forced to spend more time in their homes in 2020, exercise and the outdoors became a welcomed escape and means of safe transportation for many. Old bikes were dusted off around the world, the sales of new bikes surged, and those trusty commuter bikes were taken for a (literal) spin on new adventures.

With lockdown measures and social distancing firmly in place, bike retailers suddenly became an essential service in 2020. How did an industry that is based so heavily on physical interaction, testing and (touch) adapt to purely digital operation? With bicycle sales increasing 63% throughout lockdown, the cycling industry were forced to adapt to new challenges to serve their customers.

How can retailers bring the showroom experience to people’s living rooms, and maintain the renowned sense of community without any physical interaction?


Matthew Lawson – Chief Digital Officer at Ribble Cycles. 

Jamie Burrow: Ex Pro Tour rider and former U23 World No1, now Head of Product at Ribble Cycles.

Roger Sowerbutts: Global Vice President Sales & Marketing at Go Instore. 


See you on the 28th 

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”