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Top Tips to Implement Live Video Retail


What we learnt from the Experts:

More than ever, consumers want the humanised experience

Availability is key. By offering appointment services, we retain customers even in our offline hours.

Using our Test and Learn service with advisors familiarises them with the process before they go live. This increases advisor confidence and keeps the customer journey as natural as possible.

Customer satisfaction scores are proof of success. Using this data is key to ensure your consumers are happy with the service – and with a 94% satisfaction rate, we think we’re doing pretty good!

The Go Instore user experience is optimum. Our team of experts ensure smooth network running by a vigorous testing process and network evaluation, such as conducting on-site calls and identifying black spots.

We have specialisms by language, location and product. We use category routing to route consumers directly to an in-store specialist in the right department.

We’re trusted by the world’s greatest brands

The in-store experience for your online customers


Instantly connect customers with the right store experts


A shoppable experience to engage and inspire your audience that converts



Let your customers book a virtual shopping experience at a time that suits them.

Book a demo and we’ll take care of the rest

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”