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We are exactly 1 week away from the second installment of the ‘Think Retail with Go Instore’ webinar series. This event will be hosted in partnership with one of the UK leading cycling retailers, Ribble Cycles.  

With bicycle sales increasing 63% throughout lockdown, the cycling industry was forced to adapt to new challenges to serve their customers. Join us for exclusive insights into digital innovation in the cycling industry and how Ribble is bringing the showroom to people’s homes virtually, both pre and post lockdown. 

Register HERE. 


Meet the panel:
  • Matthew Lawson – CDO – Ribble Cycles

Matthew is Chief Digital Officer at Ribble Cycles. Appointed in 2016, Matthew’s bold digital vision has transformed and repositioned the 124yr old British brand into a leading and dynamic world-class e-commerce business.

Matthew has over 16yrs in E-Commerce experience working for and advising an array of brands from industry stalwarts to start-ups.    

  • Jamie Burrow – Head of Product – Ribble Cycles 

Jamie is an Ex Pro Tour rider and former U23 World No1 and is Head of Product at Ribble Cycles.   

Jamie’s racing career, cycling heritage and passion for bike design, development, R&D and technology alongside cycling trends and insight has been instrumental to Ribble’s award winning bike range.   

  • Roger Sowerbutts – Global VP Sales & Marketing 

As Global Vice President Sales & Marketing, Roger is responsible for the world-wide growth and revenue of Go Instore 

Prior to Go Instore, Roger spent over 30 years in sales and business leadership for some large enterprises such as Microsoft and HP and in the last 15 years as CEO/founder of a tech start up as well as more recently VP sales for numerous VC backed tech scale ups. Beyond his business ventures, Roger is an avid weekend cyclist.  

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”