5 Signs You’re Ready for Live Video Shopping: On-Demand Webinar
IN THIS WEBINAR
We’re joined by the premium brand in household appliances Miele, who will be sharing their insights into how they knew it was their time to take on video shopping!
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The future is now!
On Wednesday the 9th of February, our in-house experts at Go Instore got together with Miele, the leading manufacturer of high-quality domestic appliances and commercial equipment. The panel was led by Katie Jameson, Head of Marketing at Go Instore, Pierre Erfan, Head of Customer Success at Go Instore, and Hati Alvanidis, Head of Own Retail Activation at Miele.
Check out our key round-ups below…
Our collaboration started with the pandemic, but it certainly didn’t finish with it…
Miele has been a long-standing customer of Go Instore, first getting into contact after the pandemic saw global store closures. Retailers had to re-think their strategies, and Miele was no different. Over time with Go Instore, Miele saw customer satisfaction ratings soar, as omnichannel engagement allowed customers to shop from wherever they felt most comfortable. As we moved out of the pandemic, this demand didn’t let up- in fact, Miele are continuing to expand their service with Go Instore.
Chat Vs Video?
Hati noted that whilst there is definitely room for both, video is far more personal and sees more revenue uplift. Chat can certainly be handy for less complex questions, but video consultations are higher performing in terms of buying decisions. With video consultations, consumers can have different features explained, assistance in finding the right appliance, and receive in-depth product demonstrations. Hati explained Miele’s conversions are always higher through video, showing the importance of human-to-human contact in driving sales.
Your best assets are your people!
Miele targets roundels on specific product pages because as a retailer, they understand information around high-ticket products cannot be as accurately conveyed over chat as it can over video. Equally, whilst you might have tried DIY, we know your best assets are on the ground. That’s why it’s important to make the most of your people. Your staff has the knowledge and skillset- don’t waste this! Whilst DIY might seem the cheap and easy option, long term, cutting corners never works.
The data says it all
If you’re looking for extensive insights and reporting, we’re the live video shopping platform for you. As Hati noted, data was one of the key reasons Miele started working with Go Instore. She also notes the importance of fluidity in live video shopping. With Go Instore’s appointment booking service, consumers can shop when and wherever they want. Data can be utilized to ensure there are correct staff numbers on the ground, and analyzed after individual interactions to see what sales strategy performed best.
Differentiation is key
Affirming your place as above your competition is key in today’s retail landscape. Take a look at what your competitors are doing…Are they offering live video shopping? How are you planning to match that? How are you planning to offer a better service than what they’re offering?
Book a demo with us today, and see how we can help.
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