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Think: Retail On-Demand

The Natural Baby Shower Story

Connecting offline & online worlds and what it has meant for customer experience


To make up for lost footfall during the pandemic, Natural Baby Shower started using Go Instore to enhance its customer’s online experience.

The results were incredible, and customers are continuing to use the service to see the products live, before they buy!

Implementation is effortless, and the advisors love it – Our training sessions with in-store advisors keeps them confident and with a 37% conversion rate for our team. We know they are doing a great job!

No Footfall, No Problem – 95% of revenue driven through eCommerce; but by channelling online traffic to physical stores, Go Instore kept in-store advisors busy and online customers receiving humanized assistance.

Brand Awareness is Better than Ever – As a well-known online retailer, Natural Baby Shower found that many customers were surprised that they had physical stores! Since implementing Go Instore, awareness of physical stores had led to increased footfall.  

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Let your customers book a virtual shopping experience at a time that suits them.

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“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”