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Save the date! 10th December 4pm (GMT) for the first episode of our new webinar series, Think Retail with Go Instore. Join us for an exciting discussion on how interior and homeware shopping has changed for good. 

About This Event 

Think Retail with Go Instore looks to industry leaders to explore all things digital and retail. For our first episode, our VP of Sales & Marketing, Roger Sowerbutts, will be joined by Graham Wilson of Sofology and a Place in The Sun’s Laura Hamilton to discuss how consumers are shopping for interiors and homeware without physically seeing them, and how interior and homeware shopping has changed for good. 

Homeware Shopping in 2020 

As people have been forced to spend more time in their homes than ever before and top google search terms of 2020 include ‘wallpaper’, ‘rattan’ and ‘hot tubs’, it’s no surprise that the homeware and interior industry has seen an increase in demand. 

With furniture, household goods and wardrobe shelving storage all sitting within the top 10 most sold items on gumtree during lockdown, 2020 will undoubtedly be known as the year of the home improvement (even if that just means re-arranging your living room three times). 

As the world readjusts to a post-Covid era of interior shopping, what can brands learn from their customers, social media and retail technology? And how should brands seek to compete and serve their customers in this new retail era?   


Laura Hamilton: 

Laura Hamilton is a best known as one of the faces of Channel 4’s popular television show ‘A Place in the Sun’. But there is so much more to her than that. Laura is an entrepreneur who has hands-on experience when it comes to property and interior design. She started renovating houses aged 19 and has developed 16 properties to date. In 2013, she presented ‘Beat my Build’ for Channel 4 which saw participants renovating their projects and competing against each other to win a cash prize. She has also presented ‘Cowboy Builders and Bodge Jobs’ for Channel 5. 

Graham Wilson: 

As Head of Business Development at Sofology, Graham is responsible for the Online, CRM and Direct Sales teams. His mission is to develop the way that the online and offline aspects of the business work together with a clear focus on ensuring that customer journey is seamless between the two aspects of the business. 

Prior to joining Sofology, Graham spent 7 years at as Head of Delivery where he was involved in the evolution from single category e-tailer to the multi-country, multi-category ecosystem it is today. 

Roger Sowerbutts: 

As Global Vice President of Sales & Marketing, Roger is responsible for the world-wide growth and revenue of Go Instore. Prior to Go Instore, Roger spent over 30 years in sales and business leadership for leading global enterprises including Microsoft and HP. In the last 15 years Roger founded and led a tech start up as CEO, and more recently held VP sales positions for several VC backed tech scale ups. Roger is an expert in scaling companies, and at Go Instore is committed to bridging the online and digital channels for brands across the globe. 

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”