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On the 5th of October, our in-house experts got together with Appointedd, the UK’s leading online booking software service. Go Instore and Appointedd have worked together for over 3 years. Together, Go Instore and Appointedd offer a scheduling solution for the world’s leading brands, aiding in delivering a seamless customer experience. Our panel was made up of Katie Jameson, global Head of Marketing at Go Instore and Louise Phillips, partnership manager at Appointedd. 

Though the full webinar is definitely not one to be missed (and is linked below if you had the misfortune of doing so!), we condensed our top take-aways below…

Better Together: Go Instore’s partnership with Appointedd allows us to offer a state-of-the-art service that takes into account the structural nature of everyday life. Whether you’re doing a smaller group video session, large group live-streaming, or one-to-one, your sales funnel is supported by appointments from start to finish. 

Drive Average Order Value: Appointedd reduces no-shows by a whopping 67%! AOV is also increased. When customers take the time to pre-book, they’re likelier to be more interested in a product and have given more thought into their buying journey. Through partnering with Go Instore’s solution, Appointedd can help in-store specialists up-sell products knowing their customers have taken the time out of their day to be there, and aren’t just browsing.

Data-Driven Planning: Through our Appointedd partnership, Go Instore ensures we have smooth running on the ground. We can take into account where specialist staff members are needed at specific times and act on this to keep the customer experience smooth. This is especially important in peak selling times and in the run up to the holiday season!

Deploy Solutions in a Changing Environment: Though this year has been nothing but predictable, Go Instore and Appointedd have acclimatized to changing environments to keep themselves prepared for anything. Even in cases of future lockdowns, our partnership means we’ll be able to operate business-as-usual, and continue delivering the ultimate omni-channel experience. 

If you missed us, don’t worry!  Catch up with the full webinar here. 

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”