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What’s in store for retail in 2021? Go Instore CEO Andre Hordagoda shares his 2021 retail predictions

Over the past year, the retail industry (like many other industries) has suffered many unprecedented disruptions. Customers have dramatically shifted their shopping habits, mostly notably leading to a greater reliance on online shopping.

As 2021 is set to be another year riddled with continuously changing rules and regulations, Techround gathered a panel of retail industry experts to share their predictions of what is in store for the retail industry this year.

Our Co-CEO and Co-Founder, Andre Hordagoda, shares why #DigitalTransformation, #DarkStores, #PersonalShopping and #NewWaysToShop will be key for retailers this year. Read all about it here.

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”