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In-person events. Just under a year ago, these words were better off labelled as wishful thinking. The pandemic changed our day-to-day normality, and what used to be the ordinary became the mythical. We resigned ourselves to networking events confined to Zoom and let out habitual sighs at the thought of post-work virtual drinks. 

One year on, it’s a different story. For the first time in over 18 months, the Go Instore team attended an in-person event…and it sure wasn’t one to miss.

Back and better than ever, we headed to the Magazine in Greenwich for Retail Week Live 2021.  The event saw talks from retail giants such as John Lewis, FarFetch, IKEA and Tesco, and sponsorships from tech giants SalesForce and OpenPay.

Pitching to a live audience was our very own sales superstar, Alicia Jackson. Alicia’s pitch lasted three minutes, complete with demonstrations and a live Q&A from the audience at the end. Go Instore’s pod in the discovery area was manned by the sales dream team of Jeremy Dodd and Claudia Covino. Our pod even boasted some special Go Instore merch (bottle opener, anyone?!).  

Though this was the first event in a long time for Go Instore, it definitely won’t be the last. We can’t wait to get stuck back in!

#GoInstore #Emplifi #RWL2021 #LiveCommerce

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”