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“To keep up in the next chapter of retail, we can’t slow down. In fact, it’s time to accelerate. Now that it’s go-time, it’s the perfect time to go to Retail’s Big Show. When all of us come together, big things happen — and fast.”

On Sunday the 16th of January, the first day of #NRF2022 kicked off. Otherwise known as ‘Retail’s Big Show’, the NRF National Convention is the flagship industry event of the National Retail Federation. 

Held over three days in New York, this event brings together industry leaders and retail giants to build long-lasting partnerships. 

The North America team at Go Instore was lucky enough to attend alongside our Emplifi family. We had a booth in the innovation lab, manned by Go Instore’s Business Development Manager Jen Kiger, Go Instore’s Product Marketing Manager Molly Pierce, Ceasar Christforidous, Head of Partnerships at Emplifi, and Lindsey Sacco, field marketing manager at Emplifi. 

Highlights of the event include interacting with retail giants such as Sephora, Uniqlo, David’s Bridal, Foot Locker and Estee Lauder, participating in some awesome virtual interviews with outlets like RetailWire, and a special tweet from Futurum Tech analyst! 

Our first event as an Emplifi company was a great success. We can’t wait to continue with the team in 2022, and look forward to many more.

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”