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The beauty industry is nothing if not dynamic… 

From 4,000BC, when ancient Egyptians lined their eyes with Kohl, to the roaring 20s, World War Two, and the modern era of cosmetics, the beauty industry has adjusted time and time again. Following the breakout of the COVID19 pandemic, this adjustment was tested to the limit. Stores closed and we ditched the lipstick in favour of masks and splurged on hand sanitisers over hand creams. Morale was low, mask-ne was high, and more than ever, we craved the feel-good factor.  

But how to shop for our favourite cosmetics, when so much of the time our purchases are sensory-driven? How does one find the perfect shade through a laptop screen? Or receive the right advice from someone actually trained to help you look your best?  

Well, all is not lost- thank goodness for technology. In honour of National Beauty Week, and the tentative unveiling of our masks, let’s take a look at how Go Instore has helped change the beauty-buying world. 

Live Video Shopping

Live Video Shopping has accelerated significantly in the last year due to the pandemic. Store closures led to the craving of humanized assistance in a time where we were more isolated than ever. At Go Instore, we work with some of the world’s biggest retailers to implement HD-video technology, that directly connects customers to in-store specialists. Customers can receive advice, test out products and ask an *actual human* all the questions they want.  

For the beauty industry, live selling has been a massive part of keeping sales afloat and jobs secure. Our latest feature is only going to enhance this.

Introducing 2 Way Video… 

Feature Announcement!

It’s widely accepted that over 70% of all communication is non-verbal, and we all know that people buy from people.

This is why we are now giving your customers the opportunity to share their camera and take their one-to-one video shopping to the next level.

We soft-launched our Two-Way Video feature at the beginning of July, to allow customers and advisors to have virtual face-to-face interactions. Two-Way Video means customers can build an effective trusted relationship with an in-store advisor. Customers are supported throughout their buying journey, leading to high conversion rates and enhanced customer satisfaction.

Two Way Video, especially in the lead up to Christmas, will be massive for the beauty industry. Beauty specialists can give their customers live advice on shades, texture and offer professional opinions that lessen the chance of returns and increase buyer trust in the company. We can’t wait to start rolling it out with our beauty partners.  

As well as beauty, there are many other areas of retail that can take advantage of two way video. Perhaps your customer needs the opportunity to ask your live expert’s advice on what style may work for them, or their surroundings- e.g. glasses, jewellery, or a colour match. They can even ask an advisor where a TV, washing machine, carpet or a sofa may fit in their home to help with decision making.

If you’re interested in finding out a little more about our features, why not catch up with some of our on-demand webinars? Or take us for a test drive, and book a demo? 

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”