image sourced from www.sciencenews.com
Happy Mothering Sunday!
Traditionally celebrated in the UK on the fourth Sunday during lent, Mother’s Day is a celebration of motherhood, maternal family bonds and the general influence of our leading ladies in society.
Mother’s Day is also a big marker on the retail calendar, as we flock to show some well-deserved (and gift-wrapped!) appreciation. Last year, retail spending on Mother’s Day in the United Kingdom was projected to reach a massive £1.34 billion British pounds. This was a big increase from 2020’s figures, which showed total spending in the UK accumulating at £1.23 billion pounds. The key difference in the two years was of course the COVID19 pandemic. Mothers’ Day in 2020 fell as much of the world entered into lockdown. Faced with the reality that we couldn’t hug our loved ones, and almost certainly wouldn’t be able to for a while, our celebrations turned to purely online affairs. People spent less as a result; with this also exacerbated by the economic uncertainty the pandemic bought.
Despite flowers being the traditional gift on Mother’s Day, research shows jewelry topping the expenditure figures, with the average consumer departing with £41.08 of their hard-earned pennies. This is followed by consumer electronics at £22.04. However, when assessing the data we collected for last year, we see demand for mother and baby products is reflected. Conversion rates peaked at their highest rate during March, at 22%, in comparison to the Q1 average of 16.8%.
Ecommerce sales in 2020 saw mass growth due to store closures. As we emerge from the pandemic, this growth is here to stay. Figures show that 36% of Mother’s Day purchases will now look for gift ideas online, and 29% will buy from online retailers over brick and mortar stores.
Live video shopping: The Time Is Now!
The premise of live video shopping is simple: it brings the in-store, online. Consumers can connect in under 10 seconds to product-matched, in-store specialists. They can receive 1:1 consultations, advice in real time, and view the product close up. It should come as no surprise that the results are brilliant; retailers using Go Instore’s solution see an increase in conversion rates between 20-50%. Virtual experiences allow customers to engage and navigate their journey without being overwhelmed by information influxes. Video is a great way to catch the attention of the consumer, and with live e-commerce shopping, is a fantastic way to drive engagement through dialogue.
At Go Instore, we’re proud to work with some of the world’s leading retailers, accelerating their digital strategy and driving increases in AOV and conversion rates. Our customer base includes household names like Marks and Spencer, Signet, Natural Baby Shower and Mamas and Papas.
Book a demo this Mother’s Day, and see what all the fuss is about.