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Your customer service is one of the pillars of your business; poor customer service can be detrimental. This is where in-store videos come in. In-store videos can serve as valuable training content for your team because seeing and hearing a video call in action can deliver better insights into the customer’s situation. Using in-store video not only provides huge assistance with sales, but also allows optimization of sales training by reviewing customer queries and concerns, which, in turn, provides sales intelligence you can use to your advantage going forward. Additionally, this will help your customer service team see the best and not-so-best ways to deal with your clients. As a result, you get them to better interact with customers. 

Today, everything is moving at a fast pace, and we all want everything right now. Your customers want instant solutions to their problems, and that is no longer impossible. With in-store videos, you can solve their problems right away, and trust us when we say; this will do your business good! Think about it—in customer service, when a customer calls with a problem, it is a lot easier and more efficient to go into a video call rather than explaining everything through email or via chat/voice call. As mentioned earlier, the message can be better understood if you can see their expressions and the same can be said for a sales scenario; when a customer has a query prior to sale, it will be much easier to convert them if you can share a video with them demonstrating the solution live rather than a call or email. 

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”