The world of retail has changed. Long gone are the days of shopping exclusively in Brick and Mortar stores and rushing to make purchases in time- the future is here, and it comes in the form of live shopping.
For those unfamiliar with the premise of live shopping, we’ll unpack it below.
Live shopping combines the high online traffic associated with eCommerce sites with the in-store humanized assistance that traditionally drives conversion rates. Essentially, live video shopping connects online customers to in-store associates. Live shopping bridges the gap between online and offline, allowing retailers to take the advantages of brick-and-mortar into a virtual shopping experience.
In this blog mini series, we’ll be discussing the four key pillars to leverage your virtual online store, and ensure your virtual shoppers have the ultimate experience. We’re kicking off with the importance of engagement after you’ve got started with virtual shopping.
Engaging your followers is key for the success of the service.
Retailers can implement lightboxes and pop-ups on individual category pages. Both feats will encourage customers to engage with the CTA and start a direct call with the live advisor. Ensure your CTA’s are bright and eye-catching for optimum interaction. Retailers that work with Go Instore have seen increased traction when CTA’s are placed higher on the consumer’s screen and not tucked away…
Social media is another great way to engage your virtual shoppers. Utilise the ‘swipe up’ feature on Instagram stories to redirect consumers to product sites where they can find those eye-catching CTAs we earlier encouraged! Or, why not create a highlight focused specifically on the virtual online experience?
Finally, explainer pages are a valuable tool for your virtual online store. Retailers that work with Go Instore report great success after implementing these. Explainer pages re-assure the virtual shopper they won’t be seen unless they want to be seen, de-construct the process of starting a live video call, and the pre-emptive steps to start one.
#FourPillarsofLiveVideoShopping
