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The world of retail has changed. Long gone are the days of shopping exclusively in Brick and Mortar stores and rushing to make purchases in time- the future is here, and it comes in the form of live shopping.

For those unfamiliar with the premise of live shopping, we’ll unpack it below.

Live shopping combines the high online traffic associated with eCommerce sites with the in-store humanized assistance that traditionally drives conversion rates. Essentially, live video shopping connects online customers to in-store associates. Live shopping bridges the gap between online and offline, allowing retailers to take the advantages of brick-and-mortar into a virtual shopping experience. 

In this blog mini series, we’ll be discussing the four key pillars to leverage your virtual online store, and ensure your virtual shoppers have the ultimate experience. We’re kicking off with the importance of engagement after you’ve got started with virtual shopping.

Engaging your followers is key for the success of the service. 

Retailers can implement lightboxes and pop-ups on individual category pages. Both feats will encourage customers to engage with the CTA and start a direct call with the live advisor. Ensure your CTA’s are bright and eye-catching for optimum interaction. Retailers that work with Go Instore have seen increased traction when CTA’s are placed higher on the consumer’s screen and not tucked away…

Social media is another great way to engage your virtual shoppers. Utilise the ‘swipe up’ feature on Instagram stories to redirect consumers to product sites where they can find those eye-catching CTAs we earlier encouraged! Or, why not create a highlight focused specifically on the virtual online experience?

Finally, explainer pages are a valuable tool for your virtual online store. Retailers that work with Go Instore report great success after implementing these. Explainer pages re-assure the virtual shopper they won’t be seen unless they want to be seen, de-construct the process of starting a live video call, and the pre-emptive steps to start one. 

 

#FourPillarsofLiveVideoShopping

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”