As we begin to settle into 2022, the pursuit of the ultimate customer experience remains high on the list of priorities for forward-thinking retailers. This week, as part of our Perfect Partners campaign, we’re looking at the importance of connecting with your consumers where they are.
In-person interactions are unbeatable, but we all know that there are some cases when face-to-face encounters are not possible due to many reasons. This includes accessibility, location difference and most notably, the recent pandemic.
Thankfully, video chat exists. Through live-video shopping, retailers are able to deliver an experience that aids with better customer support. When you are able to see your customers, you are able to connect with them better. You can read their facial expressions, analyse their reactions, and gain a lot of valuable insights, which aren’t doable when you’re relying on exchanging chat messages with your customers. These things will help you come up with a better and more personalized approach to deliver the best customer experience, and truly connect with your consumers.
We’ve been at the forefront of this since 2014, even recently winning an award with Ribble for ‘Best Connected Experience’.