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Our CEO and Co-Founder, André Hordagoda, recently spoke to CNBC to discuss the future of retail and how Go Instore is supporting global brands in the new retail landscape.

It is no secret that the pandemic has drastically impacted consumer behaviour. Amid lockdowns and social distancing, the pandemic hasn’t just changed the kind of products consumers want, it has also shifted the way in which they search and ultimately, buy.

To uncover how the most innovative companies in retail technology are helping consumers and brands safely bridge the gap between the online and offline world, CNBC reporter, Silvia Amaro, talks to Go Instore. In the report, Silvia investigates how Go Instore successfully humanises the digital customer experience to the delight of consumers across the globe. Go Instore’s unique business model connects customers with the perfect in-store expert via live video, immersing customers into the physical store, from the comfort and safety of their homes.

“We are still utilising the stores and the store staff, they are just being utilised digitally.” Says Go Instore CEO and Co-Founder, Andre Hordagoda.

To experience Go Instore in action, CNBC’s Silvia Amaro connects with an in-store Samsung expert, to guide her through the purchase of a new phone.

Find the full report on CNBC.

Contact us to learn more.

#goinstore #letsgo

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”