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The end of August marks the end of a long, *bitterly cold* summer. And as the leaves begin to fall and we step into Autumn, there’s one key date on the mind of every retailer… Black Friday.  

Yes, it’s that time again! Historically indicating the beginning of the festive shopping season, Black Friday has rapidly accelerated into the biggest day for consumer spending globally.  

2019 statistics saw the busiest ever Black Friday for in-store activity, with 84.2 million shoppers braving the queues in exchange for some great bargains. In 2020, the number of online Black Friday shoppers reached the 100 million mark- an 8% increase from 2019But as we know, a lot has changed between the two years. The COVID-19 Pandemic coupled with global lockdowns has evolved our shopping habits into largely online affairs, in which eCommerce sales have seen exponential growth and investment.  

Despite restrictions lifting, one thing is abundantly clear: the landscape is changing, and in order to maximise Black Friday success both in-store and online, retailers must adjust.  

So, this Black Friday, how do we bridge the gap between online and offline sales? 

Introducing Go Instore… 

Go Instore provides live video consultations between customers and specialist in-store advisors. We utilise HD video technology to deliver an immersive shopping experience, complete with product demonstrations, discussions and advice. So, this Black Friday, how can Go Instore optimise success for both customers and retailers?

  •  Loyalty, loyalty! Go Instore works tirelessly to train our in-store advisors to be the very best of the best. This means that when they shop, customers create important and valued relationships with store advisors- driving loyalty incentives to shop with the same retailers again and again. 
  •  We’re jam packed with new products and features. Our ShopStream feature will be a massive hit this Black Friday, allowing for in-store advisors to broadcast products to unlimited audiences in an engaging and interactive way. Happy clients include Ribble and Currys, to name a few! Catch our latest ShopStream blog here. 
  • Customers now more than ever want ease. Black Friday (often preluded by videos of stretching queues and rows over reduced televisions) is a day many choose to avoid the high street. Combining this with unease around the pandemic means many will choose to focus their activity online. With Go Instore, customers can shop from anywhere, even pre-booking appointments with their favourite advisor.

This Black Friday, think hybrid, and start converting with Go Instore.


#GoInstore #Emplifi #LetsGo

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”