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The world of retail has changed. Long gone are the days of shopping exclusively in Brick and Mortar stores and rushing to make purchases in time- the future is here, and it comes in the form of live shopping.

For those unfamiliar with the premise of live shopping, we’ll unpack it below.

Live shopping combines the high online traffic associated with eCommerce sites with the in-store humanized assistance that traditionally drives conversion rates. Essentially, live video shopping connects online customers to in-store associates. Live shopping bridges the gap between online and offline, allowing retailers to reap the advantages of brick-and-mortar into a virtual shopping experience. 

In this blog mini series, we’ll be discussing the four key pillars to leverage your virtual online store, and ensure your virtual shoppers have the ultimate experience. This second installment will be focusing on advice.

Live shopping, especially in the form of livestream shopping, brings new excitement to the retail world. Livestream shopping sees consumers shop alongside an influencer, or a product-matched expert. Think of it as your very own virtual personal shopping assistant!

During these sessions, users receive product advice and guidance with the visual aid of seeing the product in real time. 

As we know, expert advice is nothing without real experts. That’s why every Go Instore advisor is trained by a member of our team to give customers the ultimate online shopping experience. And it doesn’t stop there; we match our products to our experts too!

For example, a consumer shopping online for a specific armchair can connect to the right online shop assistant who has access to that specific chair in their store. With features such as two-way-video, the consumer can show the location of where the armchair hopes to reside, and receive guidance on whether it will fit. Or, a virtual shopper may be looking at lipstick shades on a beauty site, and unsure of what it might look like on their skin tone. Whilst there are some AI offerings for this, they cannot match the expertise of live video. 

A virtual shopper on a cosmetics website can connect to an in-store advisor, who has been trained to know and understand their products. The virtual shop assistant can view the virtual shopper in real time, and make a judgement on how the shade will work for them. The virtual personal shopper can offer alternatives if it doesn’t suit the consumer; but if it does, the consumer can add it straight to their basket without having to exit the call. 



“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”