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There’s no doubt 2021 was a whirlwind of a year. Unpredictable, even. However, as we move into 2022, there are high hopes for a sense of normality returning. Good, predictable normal…

On the 4th of November, our in-house experts met for the fifth instalment in Go Instore’s ‘Top Tips’ series. The panel consisted of Katie Jameson, our Head of Marketing, Roger Sowerbutts, VP of Sales and Marketing, and Ben Lees, Go Instore’s Senior Data Analyst. Our experts shared their 2022 retail predictions, with a focus on how to strategize live commerce for success.

So, what are the key takeaways?


  • EMERGING TRENDS: A large number of our call rates are now being taken up by new industries, such as automotive and jewelry. Moreover, throughout 2021, we saw more consumers utilizing the two-way video solution. We expect this to continue throughout 2022, especially in industries such as beauty- check out our blog on this here.
  • PANDEMIC HABITS ARE HERE TO STAY: Post-’Freedom Day’ our data showed a slight drop off in calls. However, in the days that passed, we saw a gradual increase back to the same levels we saw throughout lockdown.
  • VIDEO POWERED RETAIL GROWS: 2021 saw Go Instore expand over industries, logos, and continents. We expect huge growth throughout 2022 as hybrid shopping becomes the norm.
  • DATA, DATA DATA: We’ve always prided ourselves on utilizing operational knowledge, data, and guidance to get it right. Whether it’s using web traffic patterns by category, or sending daily comprehensive reports to our clients, Go Instore remains committed to data-driven expertise.

Curious for more information? Check out our official 2022 predictions guide here.

#GoInstore #Emplifi #LiveCommerce


“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”