There’s no doubt 2021 was a whirlwind of a year. Unpredictable, even. However, as we move into 2022, there are high hopes for a sense of normality returning. Good, predictable normal…
On the 4th of November, our in-house experts met for the fifth instalment in Go Instore’s ‘Top Tips’ series. The panel consisted of Katie Jameson, our Head of Marketing, Roger Sowerbutts, VP of Sales and Marketing, and Ben Lees, Go Instore’s Senior Data Analyst. Our experts shared their 2022 retail predictions, with a focus on how to strategize live commerce for success.
So, what are the key takeaways?
- EMERGING TRENDS: A large number of our call rates are now being taken up by new industries, such as automotive and jewelry. Moreover, throughout 2021, we saw more consumers utilizing the two-way video solution. We expect this to continue throughout 2022, especially in industries such as beauty- check out our blog on this here.
- PANDEMIC HABITS ARE HERE TO STAY: Post-’Freedom Day’ our data showed a slight drop off in calls. However, in the days that passed, we saw a gradual increase back to the same levels we saw throughout lockdown.
- VIDEO POWERED RETAIL GROWS: 2021 saw Go Instore expand over industries, logos, and continents. We expect huge growth throughout 2022 as hybrid shopping becomes the norm.
- DATA, DATA DATA: We’ve always prided ourselves on utilizing operational knowledge, data, and guidance to get it right. Whether it’s using web traffic patterns by category, or sending daily comprehensive reports to our clients, Go Instore remains committed to data-driven expertise.
Curious for more information? Check out our official 2022 predictions guide here.
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