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Valentine’s Day has officially passed. You might be rejoicing, you might be reflecting, or you might not even be thinking about it at all. 

If you’re the latter, we’d like to bring it back to the forefront of your mind, because this year, Go Instore had a date. 

We sat down to talk all things live video shopping and augmented reality with our partner London Dynamics. London Dynamics is the leading AR platform for retail, founded by Michael Valdsgaard, former Senior VP Digital Development at IKEA. London Dynamics curated a partnership with Go Instore to deliver best-in-class AR solutions for consumers utilising live video shopping platforms.

Our panel was headed by the fantastic Bhavna Sakhrani, Head of Partnerships at Go Instore, Katie Brookfield, Head of Sales at London Dynamics, and Chris Muir, VP of Sales at Capita.

If you missed us, firstly, we’re *a little hurt* you stood us up on Valentine’s Day, of all days. Secondly, it’s lucky that we don’t hold grudges, and created this round-up regardless…

5 Things We Learnt

This is one of Go Instore’s most exciting partnerships yet. Both Go Instore and London Dynamics share the commonality of being in the technology space, with the intention of bringing the in-store experience, online. Our partnership will take this to the next level for consumers- a match made in heaven if you will…

Retail of all kinds, but with a focus on luxury… As Chris points out, if you’ve got a product you can touch, you’ve got a product compatible with AR and Go Instore. Both solutions work across all industries, though at the moment, with a sustained focus on luxury. Considered purchases often require in-depth consultation and human assistance- combining AR with live video means this immersive experience is no longer exclusively physical.

The solutions are combined seamlessly. Not only does London Dynamics specialize in AR, but also in product visualization. This allows a consumer to see a 360 view of any product- so when on a Go Instore call, the consumer is able to see their product demonstrated from every angle. This removes the fear to purchase- particularly for high ticket items that often consumers want to see in person or in real-time before they depart with their pennies!

Conversion rates soar. Retailers can expect a huge impact in AOV, reduced returns, and increased customer lifetime value. 

We are the future, and the future is now. It’s clearer than ever that customers crave an exciting, immersive online shopping experience. This is reflected in the data- 4/10 millennials have said they have no desire to return to physical stores. Revenue from social commerce hit a whopping $492 billion in 2021; and whilst it currently represents 10% of eCommerce sales today, is expected to climb by 7% in three short years.

Catch up whilst you can…


“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards. Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most. As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

“90% of customers want to sit on a sofa before they purchase it. This isn’t always possible due to the often remote locations of our stores. Go Instore’s one-to-one solution has enabled our customers to trust the sales expert on the other side of the line to test out the sofa for them before completing their purchase. Our Sofologists are able to create an instant connection with customers and remove any friction from the buying journey.”

“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands, possibly even hundreds of thousands, tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”

“Our M&S Video Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both. We are building a shopping experience that’s fit for the future as our colleagues offer the same renowned experience expected in-store, to online customers, having started on Furniture, we have expanded to menswear and will launched on Lingerie in September 2021.”